Creating the brand identity is a process. Graphic design is supposed to draw the viewer's attention, encouraging them to engage in communication. Whether it is a logo, a billboard, or a catalog solution, the goal is to provoke emotion.
The graphic designer's job is to design the company's visual identity, which is reflected through the choice of colors, logo design, and the selection of fonts, pictograms, and images. Visual identity has become a universal technique for promoting a business. It makes it recognizable on the market as a powerful brand.