On March 21, Nikola Mladenović will hold a lecture titled "Digital Marketing", as part of the Launcher program. One of the founders of the Lobohouse marketing agency will introduce participants in the second phase of the Launcher project to the importance of digital branding and business.

Through this topic, Nikola will also talk about the fact that brands with a Digital Business Strategy, should have a Digital Communication Strategy in order to present themselves in the best possible way. The lecture will cover the comprehensiveness and goals of both strategies, as well as the use of necessary and available digital channels.

This workshop will be dedicated to creating materials, communication tone, segmenting and adapting marketing strategies for specific digital communication channels.

Let's remind that the first accelerator program "Launcher" is designed to provide expert support to startups in the early stages of development. Within this project, participants have the opportunity to collaborate with experts in the fields of finance, business, and marketing, and attend their lectures to help further develop their ideas and businesses.